Why Can’t I Stop Wasting Money on Unnecessary Subscriptions Posted
‘ All humans are motivated to seek pleasure and avoid pain, seek social acceptance, and avoid rejection ‘ – this line from the book ‘Hooked’ by Nir Eyal explains a lot about consumer psychology. Companies are building products that people want to buy because other people are buying it. When a product becomes a topic of free discussion, and its use starts to get associated with social status, people begin to convince themselves that it is a necessity when it’s not. The success story of online subscriptions for almost everything is based on a similar foundation. Let us look at some of the reasons why it is difficult to stop wasting money on unnecessary subscriptions and how you can save up instead. FOMO Fear of missing out has always been a driving force behind much unnecessary expenditure. When Netflix is about to launch the next episode of the show that everyone in your group loves, naturally you want to watch it first and have a discussion about it. It is just that c...